I want to sell a product to customers that will make them feel good. I am not talking about anything to do with grass, that is a commodity. Just watch any commercial and you will see companys selling everything from hope to freedom and anything else to make you want to feel that way when you purchase from them. I think it could be a great seller before ever talking to a customer. I have thought about freedom, time or family. If you don't understand what I am asking about let me know and I can scan a page from a book I am reading. It took me a few minutes to get it but the book gives a better example.