I had a customer call me for a sodding job, about 720sq ft of it. I went to look at the house and the weeds had overun it. So I would have to scrape it up, put down new soil, whatever..I gave her a price ans she agreed. She said "let's do it", great. She called for a formal contract and 3 references, for which she called all 3. We established a start day, great. She emails me about the percentage I want down, the length of the job, and why I want 40% down. I call her at home that day, no answer. I call her at work the next day, no answer. We had good rapport. She emails me thanking me for calling her back to clarify however she has chosen a contractor that is her coworkers husband. What a waste of time.