Its purpose is to provide a soft downlight from eaves onto a wall. If used properly, the fixture itself would not even be seen. Basically, whoever uploaded and oriented the photo did a crappy job. For one, I've only ever seen it used in white, to blend in with white colored eaves, but NS will custom color them for you to match whatever RAL paint color you have... http://www.nightscaping.com/fixt_specs_notemp/gambino_specs.htm http://www.nightscaping.com/linedrwpdfs/gambino.pdf " Hide the Gambinoliter behind eaves or patio covers to provide soft yet functional downlighting for outdoor dining and sitting areas. This fixture offers you multiple shielding options and unlimited positioning capabilities built-in to the standard design. The Gambinoliter is available in any of Nightscaping’s® powder-coat finishes or the custom color of your choice. "