Ok lets say Im trying to start up this year (legally). What do you do if you blanket the area (25 mile radius from my house) with flyers, and only get say, 25% of the accounts you wanted to get. For example, my goal is to get 40 residential this year. What if I only get 10 calls? Do I still go out and get equipment, a truck, trailer, mowers etc? Or do I call them and say sorry I cant mow your lawn this year? If that situation arises I cant spend thousands of dollars on equipment and only cut 10 lawns.. Right? What would you guys do?