What was the single most important factor to expand your business?

Discussion in 'Lawn Mowing' started by LandscapeSolutions, Aug 25, 2005.

  1. LandscapeSolutions

    LandscapeSolutions LawnSite Member
    Messages: 59

    Just a simple question for you seasoned LCOs out there....what would you say was the most important thing that you did or happened that allowed your company to expand greatly? (If you have other great ideas feel free to list them.)

    Just curious to see what responses I'll get.......
  2. Tonyr

    Tonyr LawnSite Bronze Member
    Messages: 1,973

    the time I stopped bagging grass clippings and went into mulching and side discharging certainly got me out of the crappy bust ya butt jobs and into the easier more profitable jobs.

    another thing that has been good is get in with a real estate agency, this really works, and now I save $50 a week in less effective newspaper advertising. An get only positive leads, not running around after price shoppers wasting my time.
  3. rodfather

    rodfather LawnSite Fanatic
    Messages: 9,501

    Referral Program.
  4. SodKing

    SodKing LawnSite Bronze Member
    Messages: 1,641

    What does your referral program consist of Rod?
  5. rodfather

    rodfather LawnSite Fanatic
    Messages: 9,501

    A nice letter that goes out each March to all of our customers (maint, fert, snow plowing, Fall & Spring cleanups, etc.) with one of our company brochures and a couple of business cards for them to give to prospective clients.

    Company brochure (tri-fold, heavy gloss stock) details says a little about us and lists all of our services. Letter details what the referring customer will receive and what the new client will receive as well for their choosing, as well as some highlights from the past year.

    It must work. We have never advertised in 11 years now...Yellow Pages, newpaper, flyers, etc. Nothing.
  6. GreenUtah

    GreenUtah LawnSite Senior Member
    from SLC, UT
    Messages: 866

    Development of internal talent that can manage accounts free of your handholding. This means from an operational point of view, that someone can manage a crew or crews, train and follow up on the work of underlings, status of properties, monitor equipment use and needs and give you accurate information boiled down for quick use. Without that, you will always be limited to what you can personally do in a day with people that you are personally watching.
  7. cborden

    cborden LawnSite Member
    from 46140
    Messages: 180

    For me, it was the starting of a salesman. I had enough equipment and manpower, but my people skills are not good.
  8. grassmanvt

    grassmanvt LawnSite Senior Member
    Messages: 906

    Labor, without a doubt, in fact I'm also down to a solo status at this point. Can't even find bad help, I've all but given up on finding good help.
  9. wacamaster

    wacamaster LawnSite Member
    from MI
    Messages: 198

    Returning phonecalls
  10. Steppenwolf

    Steppenwolf LawnSite Senior Member
    Messages: 403

    Probably for us it was doing a good job,the same day of the week, week after week,no lame excuses why we weren't there. Name and phone number on the truck!!!! The little ole lady network can land you many smaller jobs. Then after that I think it became word of mouth,you never know who knows who_One other advantage we have is that my biz partner is female and is very knowledgeable in all aspects of our business and that makes our customers feel very comfortable talking to to her, people don't feel intimidated by her,vs a cigar smoking,beer gut, sweat pants and no shirt hairy guy.

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