I had a call today, customer in a well-to-do neighborhood. I've already been doing a couple of neighbors of his, and over the winter they dropped my name and number to him. Anyways, we're talking, and I ask over the phone "how big is your yard, do you know the sq. ft. of the turf?" He says "I put down 8-10 bags of fertilizer 4 times per year, 15k sq ft bags". I thought that's odd, no one in that area has 4 acre yards, they're all about 1 acre of turf. I said okay, so 8-10 bags per year, right? He said no, 35-40 bags per year. I said you do realize that you're over applying, right? He said "yes, but I want it thick and green". I continued on saying that what you're doing isn't really working, it'd be like painting your house 20 times per year, 4 different times of applying 5 coats. The first time would do the trick, with maybe a second coat to touch things up, but after that you're not gaining anything. I stopped by today and it's about 40k sq ft of turf. I quoted him a price of $160 per app. He said does that include double fertilizing. I said no, that's using the proper amount of fertilizer for your yard. He said how much more to double fertilize it. I said I would not do that. It's not good for the health of the yard and it's just a waste of product as well as his money. He said no thanks, that he'll keep doing it himself. Would you have purposefully overapplied to get the account?? Or just cut back on the application rate and covered the property 3-4 times so it looked like you're overapplying?? Or turn down the account like I did?