The return on Facebook marketing is horrendous for a small businesses, particularly a service business. It's basically spamming people no different than a YouTube add as well, which makes people already not like you when they are actually looking to get something done.I can't say I agree with everything in your post. Facebook marketing has a place and getting a proper website is important and worth both time and money. It's more important than any truck or mower you will ever buy.
been around since the 80s magnets have really paid off for meNothing says here today gone tomorrow like a door magnet (no offence, I was a door magnet guy too)
trailer decals (paid off huge for me!)
election size signs, put on your customers lawns in high profile locations. Any put on boulevards, public land and parks just go missing
door hangers paid off well too
a website is good (I will do one some day)
and all the other good habits mentioned pay off too
don't be a low baller though, just attracts the wrong clients and pissed off competition
I like to break bread and be friends with my competition, we draw soft borders and refer business to each other and keep in our own areas.
I had a pos low baller enter my area. He put "his" signs right "in front of mine where I put up some of my old disposable signs on public property. Such a ****** bag!!
It's not too difficult if you know what you're doing. We typically only put $100 towards Google ads and get about a 77% market share on impressions. That's even in markets where we have multi-million dollar competitors as well as companies like TruGreen.It's pretty hard to compete online with the big boys if you live in an urban area.
I'm gonna disagree with you on this one. If you hire a disingenuous "marketer" who builds websites or an amateur, then yeah, the "quality" website you paid for is, in fact, garbage and you were probably better off building on Wix.Paying somebody to build a website if you're a solo, or even a smaller outfit running 1 crew is for suckers unless you're really not good at that type of stuff at all.