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What's the best way to advertise?

Discussion in 'Starting a Lawn Care Business' started by Ol'Man, Oct 18, 2006.

  1. Ol'Man

    Ol'Man LawnSite Member
    Messages: 5

    I'm starting a business, and plan to be up and running in the spring. Have equipment and trailer, I just purchased a Dixie Chopper for larger jobs. Problem is this time of year, most people have landscape services. How do you approach these people, in order to give bids. I have a couple of residental accounts now. I work a full time job, and the mowing business will be part time untill I can't do it all part time.
  2. tinman

    tinman LawnSite Bronze Member
    from ga
    Messages: 1,346

    read guerilla marketing. 99% of any advertising works. You just need to find the least costly that produces best.
  3. Ol'Man

    Ol'Man LawnSite Member
    Messages: 5

    what is guerilla marketing?
  4. JJLandscapes

    JJLandscapes LawnSite Senior Member
    Messages: 682

    depends on your area.... i used door hangers for 2 years got the 1-2% return rate then i put a full page ad in the local pennysaver this past year in the spring 1 week before the "spring home improvement" section comes in where every landscaper advertises

    let me tell you for 2 weeks straight i received hundreds and hundreds of phone calls and turnd people down more than anyone can handle we had to let everything go to voicemail after day 1 because it was un bearable probably would have need 3-5 operators to handle the calls it was absurd

    basically i will not spend jan,feb,march handing out door hangers ever again which puts a huge smile on my face
  5. Chris.S

    Chris.S LawnSite Member
    Messages: 13

    Check out warrioradvertising.com get your free report
  6. Grits

    Grits LawnSite Silver Member
    from Florida
    Messages: 2,994

    I thought you had to be a paying sponsor to pimp your goods and services on Lawnsite?:confused:
  7. RedMax Man

    RedMax Man LawnSite Platinum Member
    Messages: 4,051

    Be professional, do good work, provide good customer service and they'll reccomend you to others by the best and cheapest way of advertising: Word of Mouth.

    Get some business cards also and maybe some flyers or doorhangers.
  8. LB1234

    LB1234 LawnSite Gold Member
    Messages: 3,208

    YEP :rolleyes:
  9. dcondon

    dcondon LawnSite Silver Member
    Messages: 2,246

    Word of mouth is the best way to go. Do great work and the word will get around.
  10. ECS

    ECS LawnSite Bronze Member
    Messages: 1,733

    Best way for me was an introductory letter about me and what I do sent to the homes I wished to take care of. I had a 12% response rate and 60% success rate on new customers. That was for lawns and roughly the same for snow removal.

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