I found Lawnsite while I was still working cutting grass with a friend of mine, who has since passed away. I kept the business going by myself afterward. He taught me as much as he could (he had more experience than me) but let me tell you it was rough that first year. But once I started implementing some of the things I learned here, my productivity and profits increased dramatically. I know that without the people on this site it would be even more of a struggle than it has been. While I have learned a ton here, I think that the single most important thing I have learned was not to sell myself short. When I first was on my own I let people bully me on price because I thought that i needed every account that came my way. Not anymore. I decided what I needed to charge and that was my price, take it or leave it. It was hard at first because I would turn down work from time to time, but after 2 years slowly I am weeding out the cheapos and replacing them with higher quality accounts who pay my rates without question, and I can work less and make more, and that's what it's all about, right? So thanks to everyone who has helped me along the way, directly or indirectly, I would not be here without you. So, what do you think is the single most important lesson you have learned here?