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Discussion in 'Lawn Mowing' started by Bryan McMullen, Jan 29, 2001.
I was wondering what month you guys started handing out flyers.
I start right awy in Jan!!!! i get a lot of accounts before the other guys get out and about and it has always worked for me i put cards flyers and brochers all over the place i even get a few plowing accounts out of it to. Just may 2 cents!!
Just do a search and when the screen comes up type in the word "fliers". There is a lot of good information, that you would be interested in, there.
[Edited by Man Joe on 01-29-2001 at 09:31 PM]
Advertise your service year-round. I print fliers pretty much year round, and change them slightly depending upon what I'm selling. Just finished a flier for pine needles and other mulches. I've got a flier ready to go for mowing services. I'll post those about every other month during the mowing season. I do a core aeration, overseeding flier late august etc. The service that I'm promoting is usually in larger type or bolder print, but I always include my mowing as well as other services in every flier. I always get more than enough business to justify the cost of the printing.
Good luck, Bill
Never stop marketing. Do it weekly, at the very least monthly. If you want the work to stay steady, you have to market steady.
Personally I feel January is still a tad early for fliers.
People are still recovering from Christmas expenses, and the last thing they want to think about is their lawn.
We do a one time advertisement the first week of March.
Also this year we are going to try door hangers for the first time for a few select neighborhoods. I know we won't be hanging those until the snow has melted. Nothing worse than giving an estimate when the snow is still on the
In fact, we just gave an estimate today for a school district, and there was snow on the ground. The school district wanted the estimate though, so we couldn't say no.
If you are going after commercial accounts, then it probably isn't too early to start. But with residentials, I would hold off a bit.
I'm working on a new one now, hope to be putting them out next week. Time to prepair for pre-emergent, hort oils, tree ferts, and new customers!!
Make sure you make your estimates on time and still make time to cut all the spring grass which grows fast because its spring. I think passing them out one month before cutting gets under way in the spring is the best time. For me that would be march and the earlisest february.
I agree with a lot of the guys above. It's good to lay flyers any time of the year. Just be aware that the results differ from month to month. In December we expect to lay a good 200-500 flyers before we get a job. In the spring, we only have to lay about 20-50 to get the same results. It doesn't matter to me though. We are always laying flyers.
My winter crew knows that every day that we don't have work is a "flyer day". They appreciate it because I don't lay them off. They can still get 40 hours a week. And I appreciate it because it keeps the money coming in all winter.
That being said, I disagree with Major Tom. Of course it depends on where you live. It doesn't really snow here so we can keep working all winter. But we've been getting great results from our flyers so far in January. I bet we did 2 times the volume that we did last January.
Another thing to remember is some people keep flyers. I'll be getting calls this May from flyers we laid in January, I guarantee. Not many, but a few. So the results are sometimes delayed.
Basically my rule of thumb is any time we start to get in a slump or don't have a lot of work to do, it's flyer time. I can't believe my friends that own landscaping companies and just sit on their arse all winter claiming "Man.. there's just no calls comin' in at all!" I can't tip them off because their my competition. But I know they'd be busy if they'd just get off their arse and put out a few flyers.