When should I expect people to call???

Discussion in 'Business Operations' started by Jon99, Feb 25, 2003.

  1. Jon99

    Jon99 LawnSite Senior Member
    Messages: 375

    Still cold here in Illinois and am just now putting a few ads in different weekly papers... Will people normally call now or will they wait until it gets towards the end of March????
  2. 65hoss

    65hoss LawnSite Fanatic
    Messages: 6,360

    By having your name out there now will help. Some people may look but not call at this time. Some may be the type that like to get it handled now. You never know, so I would be doing advertising now.

    Good luck
  3. Jon99

    Jon99 LawnSite Senior Member
    Messages: 375

    I ran 3 months worth of business directory ads in 6 different papers, 5 small town weeklys and the major daily paper in this area.. Total cost was right around $500... I hope between that and hitting some flyers within a few weeks I can land at least 10 accounts..
  4. Clay

    Clay LawnSite Member
    Messages: 236

    The Spring flush of growth is to a landscape maintenance company as Christmas is to a retailer....

    Any ad hitting them at that time will be most rewarded... It will take a very good ad to get them to respond before they are ready, or hold their attention until they are.... (You gotta be real good to sell ice to and eskimo :)

    Good Luck, Clay
  5. Hamons

    Hamons LawnSite Senior Member
    Messages: 706

    I am having this very problem -- I'm afraid I jumped the gun. I am having my local paper deliver our flyers and I had to order 3 weeks ago. I scheduled for it to be put in to this Thursday's paper. And what do you know -- it fricking snowed!!!! There is going to be 3 inches of snow on the goround with temps in the teens when they read my ad.

    Do you think this is going to waste 10,000 flyers or not?

  6. paponte

    paponte LawnSite Silver Member
    Messages: 2,366

    One thing that I found affective, is to run snow removal ads in the paper over the winter with a brief description of other services. You will be surprised how many snow removal accts. will call you to bid on maintenance.

    Placing ads now, will benefit you later. When people see a familiar name in the spring, they will call. We have gotten calls for estimates and there is about 1 foot of snow still left on the ground. Some people plan ahead, some will call once everything melts.
  7. Mowingman

    Mowingman LawnSite Platinum Member
    from Texas
    Messages: 4,721

    They will call 2hrs. before they expect you to mow their lawn.:D
  8. philk17088

    philk17088 LawnSite Fanatic
    Messages: 17,386

    I'm in the same boat,. I mailed out 2k, four- color flyers from a purchased mail list and sent them out last week. Not a single call yet. It doesn't help when there is 2 *#@&ing feet of snow on the ground. I sure hope I didn't pee away $1500!
    Aaaagh, come on spring!:blob2:
  9. crawdad

    crawdad LawnSite Bronze Member
    Messages: 1,938

    No, because they are ready for spring, too. I'm fixin to do my spring ad campaign any day now.
    T-shirt weather yesterday, Snowing here now..
  10. You would be suprised how long you flyer might sit on the fridge. Then when the grass needs to be mowed the firsty time they will call and expect you to come out ASAP.

    Others will be planning there lawn service by
    April 1st

    Because they think they are getting an early bird discount.

    It all depends on the area and the people in the area.

    My marketing ideas
    may not work as well in ALaska but might be even better in New York.

    What I am trying to say is.
    It is all trial and error.

    Look of what you competiotion does
    (Are they making it in the biz) They them might have a winning advertising idea.

    Dont be afraid to use some on that idea in your marketing.

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