Who has does a direct mailing before?

Discussion in 'Business Operations' started by stevenf, Nov 30, 2010.

  1. stevenf

    stevenf LawnSite Bronze Member
    Messages: 1,612

    I am going to do a postcard mailout in late Feb. I know most people say 1-2% return. I want to hear from the people who have actually done a bulk mailing themselves. What was your return rate? Would you say it was worth it? Did you do any special offers or just business info?
  2. T.E.

    T.E. LawnSite Senior Member
    Messages: 799

    I did direct mailing in '06. I can't remember my return rate exactly. I would figure to "close" the sale on about .35%. Not much I know, but this is what I've found I can expect.

    Good luck, Tony
  3. stevenf

    stevenf LawnSite Bronze Member
    Messages: 1,612

    Thank you for your respsonce. Did you have any special offers on them?
  4. PTP

    PTP LawnSite Bronze Member
    from Tulsa
    Messages: 1,398

    That seems about right for a close rate back in 06. However, I would expect the numbers in today's economy to be about half that.
  5. T.E.

    T.E. LawnSite Senior Member
    Messages: 799

    You know it has been so long I can't remember. I have had special offers on door hangers....but I could never tell it made any difference.
  6. T.E.

    T.E. LawnSite Senior Member
    Messages: 799

    I have seen a lower response over the last couple of years.....but this year....I got more work from walk ups, and referrals than I ever had....go figure.

    OP I will say this I've had better luck with door hanger than with direct mail. Something you might consider.
  7. Eric E

    Eric E LawnSite Member
    Messages: 70

    i did a one time mailing earlier this year. I was to disappointed to figure out what the return rate was. 5000 pieces sent out, 8 contacts that ended as follows:

    2 monthly mowing accounts for a total of $380/month
    1 one time pruning job at $60
    1 planting job at $250 minus plant material
    3 tire kickers
    1 pissed off lady demanding to be taken off the mailing list

    Grand total 8 contacts

    My next campaign will be a much more targeted, hand picked, mailing list. That list will then receive a minimum of 4 mailings at 4-6 week intervals.
  8. stevenf

    stevenf LawnSite Bronze Member
    Messages: 1,612

    I was thinking of doing about 5,000 with two different mailouts, one end feb, one end march. I was going to target higher income households atleast one of the mailings.
    I am debating wether to put a special offer..... I dont do contracts for residentials so its kind of hard to offer a discount or free service for people that arent guaranteed to stay with me.
  9. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Messages: 4,771

    You can have restrictions to your specials. Something like 10% off mowing, but to be discounted at the end of the year or even the beginning of 2012. Do yourself a huge favor and read Guerrilla Marketng. The key is saturation. Next year I was thinking 5000 oversized postcards...3X, flags in the same lawn and 200 yard signs around the area. Most all pieces will have my logo, phone # and website. Also, consider mail carrier routes. You can get postage cheap. I was quoted locally .139 cents each the other day.
  10. Gmgbo

    Gmgbo LawnSite Senior Member
    Messages: 382

    I did 2500, with special offers. I got one call and never landed the job. I made postcards on vistaprint and make my own targeted mailing lists, I have had a GREAT return on that. Plus its a lot cheaper

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