In our area a local radio station has several info-based talk shows that give callers inside info on their trades. Auto repair, mortgage and finance, and investment. They generate leads for their own business or for "preferred" providers that pay a fee to the show. Would any of you pay for these type of referrals or leads for your landscape business and if so how much. The host of the automotive show used to own his own shop and has first hand knowledge of repair. He gives over-the -air diagnosis and steers the caller to a preferred auto repair shop. I think this formula would be great for Home related services. The host checks out each provider by inspecting their work and reputation so that when he gives the referral it has his name on it. What do you think?