i believe there are many markets, and many strategies for selling to anyone who wishes to buy. why can't you sell to cheapskates? every other business in the world, has found a way, to do business with people who have a white knuckle grip on thier pocketbook, and are willing to accept less, at a cheaper price. i can get a haircut at a salon, for $18, or i can go to eddie the barber, for $8.50. the pretty lady at the salon will tell me she can make me look like brad pit, she's pretty, smells nice, and wearing high heels , she can give me a shampoo, and rub herself on me, all for $18 plus a $5 tip. but eddie the barber , has bad breath, hasn't bathed in a week, and tells it like it is, "listen kid, you aint winnin no beauty contest, i'll leave the mullet and buzz the sides for $8.50." and his tip is, " hey eddie, the #3 horse in the 4th at belmont looks good today." a top shelf resturaunt sells "dinner" for $30 a person, but you can get a combo meal across the street for $3.49. all four of the businesses just mentioned are making great money, the lower priced ones have simply found a way accomodate tightwads, by giving them less, for what they are looking to spend. simple. WHY CAN'T YOU learn how to sell to cheapskates?