Here it is, very simply put. I will speak of my best example... multi-famliy housing (apartments). There are two main reasons why we as an industry are not taken seriously. 1. Managers are paid on performance. If they stay in budget, they stand to make a bonus of 15-20% of their ANNUAL SALARY. 2. We are generally mavericks, people who got into the business to be our own boss, and hopefully make some money. So, the equation basically pits managers who are human (at least some of them), and looking out for themselves vs. lawn guys who will stab each other and shortchange themselves to remain their own boss. It is no wonder why contracts are coming on soooo cheap this year. The managers always wonder why they end up with lack of service, or nickel and dime extra charges, and we wonder how come we are not making any money and earning respect as an industry. This will never change... or will it??