It seems like for every post asking for pricing help...there are just as many complaints about how these people should figure it out on their own. Im going to tell you established guys why your not only wrong..but your hurting yourself taking that position. There are two complaints that most every company has in our industry. First is that we cant keep or find good workers. While i wont address this issue, i will say that if you paid more than $10 per hour....you might have more luck But onto the second complaint. And im sure we have all thought it at one time or another. It's "these dam low ballers are killing the industry". Well let me ask you a question. How can a lot of these new guys / low ballers learn to charge more if you dont want to help them on pricing? They think they can make money at $25 per lawn. But they dont understand all of their costs. And a lot of you want to take an elitist position of why should we help them figure out what to charge? Well, because they dont understand all the costs involved plus they dont understand charging what the market can bear. Instead of charging as much as clients are willing to pay, they only think about how their truck is paid off and they have a push mower...so $25 for a 45 minute lawn is good money. Boys let me tell you something. If you want to improve the pricing of our industry, you need to be helping your competition with pricing. You need to tell them what your charging. The point is so that your market is full of companies charging nearly the same for mowing or whatever. Let the customers choose their providers based on experience, personality, sales pitch or whatever...but not on pricing. The market will not shrink if we are all charging a good price for our services. So by having 5 different companies charging 5 different prices, we are leaving money on the table. And if you think that low ballers arent affecting you, your dead wrong. Once people have used a low baller, they think that is what the market pricing for that service should be. So lets say the $25 guy does a terrible job and gets fired. Now that client calls you and you give them a $40 price. Even though the previous guy was bad, that client thinks $25 is what the service should cost. So your $40 will sound very high to them. Even if your justified, they dont know that. I took a class a year ago on how to install water features. When i got back to town i contacted another contractor installing the same features and asked him for help. He invited me to come take a look at his operation and he would be happy to explain his pricing. He told me that he would much rather compete with me on a level pricing field instead of losing business to me because i dont understand what i should be charging. He understood this concept. I encourage you guys to do the same. In my area i always try to talk to my "competition" and get into pricing at some point. Im trying to get them to see that we should all be charging what the market will bear instead of what is our cost and then add on some profit. I want to race to the top of the pricing model. New guys are setting the bar low and they are hurting themselves as well as you and me. So lets start helping them on pricing. Stop with this "you got to know your costs" crap to make yourself feel smart or enlightened. Costs are important, but you know what is more important? Making as much as we can without hurting the market we serve. Lets charge more and do what is needed to make that happen. Part of that equation is helping other guys to charge more. Good luck boys.