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Will something like this get people to call?

lawnboy51

LawnSite Member
Want to run an ad in the paper. Is this good enough to get calls?

Affordable Lawn Care
We do it all!
Senior Discounts
Free Estimates
Phone #

Does the Kiss system work for you guys? Or should I place a bigger ad?
 

twins_lawn_care

LawnSite Senior Member
The KISS system works, but you have to grab them with the key words...

FREE

or

DISCOUNT

but try not to brand your company's name with "cheap" or anything that may turn people away.

maybe something like

LAWN SERVICE
abc mow and go
FREE ESTIMATES
555-1234

maybe looking it over, your's looks good
 

Dragonscapes

LawnSite Member
Location
Ontario
Always Keep in mind if you saw it and it wasn't your add would you call?

I know from experiance in Canada if you put down We do it all the first 2-5 minutes of the call are
do your do...... how long have you been doing it..... my guy did it for only..... can you beat his price
 

ollie212@tds.net

LawnSite Member
When u run an ad in the paper i found the people that are calling you are people who are price shopping they just call abunch of contractors and take the best price... thats not for me i want a customer who wnats quility and are loyal to me ... but u have to start somewhere.. good luck
 
OP
L

lawnboy51

LawnSite Member
Here is an updated version.

NORTHCOAST LAWNCARE RESIDENTIAL/COMMERCIAL * WEEKLY LAWN SERVICE * BUSH TRIMMING * MULCHING * SPRING/FALL CLEANUPS * SENIOR DISCOUNTS* FAMILY OWNED/OPERATED 555-1234
 

ollie212@tds.net

LawnSite Member
charles how i avoid that is by having a min. charge we stop alot of it but not all. When we run an ad or a customer calls us for a free estimate we say we have a minium of 35.00 no matter how small your yard is . Then if they say ok no problem we still would like a free estimate .. then we do it .. but if they say wow no thank u then u dont waste your time giving out a estimate you probally were not going to get anyway.
 
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