Winter Marketing

Discussion in 'Pesticide & Herbicide Application' started by comperk, Dec 20, 2004.

  1. comperk

    comperk LawnSite Member
    Messages: 20

    What's everyone doing this Winter? Telemarketing, direct mailers, radio, tv, billboards

    Do you guys wait for the Spring rush?
  2. Tulsa Lawn Guy

    Tulsa Lawn Guy LawnSite Member
    Messages: 61

    Since I mostly target residential customers, I generally wait until early spring to start advertising. It seems like most folks don't think about their yard until the grass starts growing...
  3. comperk

    comperk LawnSite Member
    Messages: 20

    I am also interested in how you market people that you may have given an estimate to in the past.

    We call them in the winter and see how things had gone on their lawn in the past year.
  4. j fisher

    j fisher LawnSite Senior Member
    Messages: 294

    Still working.
  5. kootoomootoo

    kootoomootoo LawnSite Platinum Member
    Messages: 4,369

    I investigated radio last spring and I think I might commit to a small campaign to test the waters.
  6. MIDWEST25

    MIDWEST25 LawnSite Member
    Messages: 97

    get salesmen and or techs on the phones.Call all material available.January is agreat sales month.I will add 500 to 600 this month.Proof is in the puddin. I went from 0 customers to 5000 in 4.5yrs.
  7. DLS1

    DLS1 LawnSite Bronze Member
    Messages: 1,619

    What is the name of your company?
  8. lawnboyCO

    lawnboyCO LawnSite Member
    Messages: 67

    probably "corporate america lawn care"
  9. Tscape

    Tscape LawnSite Bronze Member
    Messages: 1,370

    Advertising is not marketing.

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