I will be the first to admit that I HATE reading. I have got through school and life without hardly reading a book. Guys...you know I don't talk about something if I am not sold on it. This is a must read if you want to be the BEST!!!! I was at a recent event where Marty Grunder recommended a great book called "The Pumpkin Plan". He talked it up so much that I acutally bought it on my dauther's Kindel. The cool thing is you can pay an extra $4 and it actually reads to you. LOL I couldn't put the book down. If you love your business and want to go to the next level YOU MUST READ THIS BOOK!!!!! Just finished it today and I think I am going to read it again. This is a book that you want to read and you don't want your competitor to.