Last week I did a small mowing job for the widow of an old friend of mine. He died nearly twenty years ago but he had a good brain for business and I would have gone seriously broke years ago if he hadn't helped me with his advice. His widow looks after her own lawn normally, but once or twice a year she calls me in if it gets a bit too long for her machine. She hates it if I say I'll do it for nothing, so I just charge he about half my usual rate (without telling her that) and she is happy with that. This time her friend from over the street called round and asked if I could mow hers too. So, knowing that she was aware of what I was charging my friend's widow, I charged her £7 (about $12) for 30 minutes work, much less than my usual rate. Now she's told her friends and they are phoning me up and asking me to do their lawns. Naturally I can't afford to work for peanuts and some of them were a bit disappointed when I quoted them my regular prices. The moral is, stick to your regular prices even if they are friends, or friends of friends.