I was also around the auto industry before the Japanese car invasion. It really was american arrogance that did the big three in. They were producing garbage in the 70's and 80's knew it and could care less. Worst part they were capable of making great vehicles. They would call Toyota Honda and Nissan Jap crap, make statements like "the sun rises and sets when GM says". Really stupid stuff. I'm not saying what Exmark Scag Deere etc should do except not to underestimate anyone. Maybe think about pricing. After Exmark quoted me almost $10000 for a walkbehind brand loyalty erodes quickly.