If the new Nissan does have 300 HP and 550 TQ it will be the new bad azz 1/2 ton. With any of the new DPF equipped trucks you get no smoke, haze, or even Diesel smell. The inside of the tailpipe is clean as can be instead of being black. Ram is going to be having to step up their game is the numbers hold true for the Nissan. The big C under the hood is going to give them a huge advantage from day one. I'm from up north originally in Main myself. Gas is king up their mostly due to economics. Many contractors can barely afford any truck let alone a Diesel. Here in Texas there are a lot of people doing well who can easily afford and justify the extra expense of an oil burner. If it fits in the budget and your a long term thinking person it's easy to justify the extra expense. Here you get a lot of people who do not even user their truck for work or pulling much but they like the truck and are willing to shell out $50 - $60K for it for their office commute.