would you solicit the competitions customers?

Discussion in 'Lawn Mowing' started by bobbygedd, Nov 17, 2004.

  1. bobbygedd

    bobbygedd LawnSite Fanatic
    from NJ
    Messages: 10,178

    i have figured out a new way to do leaf cleanup. with my new method, i can (solo) make easily $100 per hr. i have 3 new clients i'm using this new method on. the one came out and talked with me today. he thanked me for the great job i've been doing, and he told me that he could easily get 2 of his neighbors to sign on. then he suggested i blanket the entire neighborhood with fliers. i asked if most of the neighborhood uses lawn services. he said yes, but, "so what." he said with my good work, fair prices, and "likeable personality" (yes, he really said this), combined with the fact that the other services never have an owner on site, just employees who can't speak english, he thinks i could easily get 3/4 of the entire neighborhood to sign with me. he thinks this simply because he's been living there a long time, and hears thier gripes. he thinks i would "fit perfectly." we are talking roughly 40 homes, that would gross approx 3k each, per season. would you?
  2. John Gamba

    John Gamba LawnSite Fanatic
    from ct
    Messages: 10,812

    Would have already done it.
  3. bettergrass

    bettergrass LawnSite Member
    Messages: 242

    some may call me a scrub for being 16 and all but yea i do this all the time..... thats marketing.....i target areas where i see everyone has the stripes in their lawns...or where most the houses in the neighborhood have that....thats just the way it is. im not gonna waste money on flyers for a neighborhood that i wont get calls out of cause it is run down or just the people are do it yourselfers

    so yes i would send out flyers over the winter....i just use my regular half sheet flyers but below my logo and imbetween the part where i list my services i have in all caps....CALL FOR A FREE QUOTE FOR THE 05 SEASON....did it last year and it worked well. of course your not gonna get them all in some areas though i mean you know how you have some customers that you know would never drop you well some of the people you put flyers out for are gonna have a guy like that too

    hope i dont get to much crap for this and by the way good luck

    i can email you the flyer if you want to just check it out or something
  4. muddstopper

    muddstopper LawnSite Silver Member
    Messages: 2,341

    Bobby, If I was you I wouldnt do it. Getting all those new customers would mean yopu would have to work more than 1 or 2 days a week. It would definatly cut into your fishing time and you wouldnt be able to drink that 30 pack each day. This sounds to much like a lose/lose situation for you. You are much better off to let your competitors keep all those customers.
  5. Lawn-Scapes

    Lawn-Scapes LawnSite Silver Member
    Messages: 2,810

    I would only avoid soliciting homes that are being done by LCOs that I am friendly with. Otherwise.. I especially like to hit homes that look like they have lawncare.
  6. proenterprises

    proenterprises LawnSite Silver Member
    Messages: 2,296

    i would go got it unless you are friendly with a certain company who is working at a certain house.
  7. Mark McC

    Mark McC LawnSite Bronze Member
    Messages: 1,565

    Two points to be made here.

    1) If you are not asking what a customer is paying someone else to do a job, you are not deliberately undercutting someone. You're just competing. That's the American way, as corny as it may sound.

    2) Advertising is advertising (brilliant, eh?). If you're hanging flyers on every door in the 'hood, I don't see a problem with the ethical dilemma of targeting the competition. You're targeting the neighborhood, not the competition.
  8. meets1

    meets1 LawnSite Gold Member
    Messages: 3,857

    Go for it! I do all the time in my area. Only time I don't mess with it is if I know the company well - like them subing to my company and I sub to them all my seeding/grading work.

    Although there have been times when they get a little sloppy and the client just wants someone new - then I'll bid that job. The city employe's us for most of there mowing but they get the friendly competitor for all there spraying.
  9. Smithers

    Smithers LawnSite Silver Member
    Messages: 2,265


    No offense, dude, but you have to learn how to write better. If not for your sake, for ours. :cool: . I could hardly understand what you were talking about. Maybe I just need to read it again. but you are a cool guy. Nonetheless

    Bobby, I’d do it, and I have done it. The customer ends up telling me what the other guy is charging after I tell him the price anyway.
  10. bettergrass

    bettergrass LawnSite Member
    Messages: 242

    none taken man i try to re read my stuff after im done typing but most people dont catch their own mistakes.... also my shift keys are broke on my computer so it looks really sloppy and i dont have the experience you guys have....im still a youngn'

    trust me im working on it. my dad constanly yells at me, you should see the first draft of some of my letters to customers. he has to murder the letter to make it sound right.

    sorry though.... i just read through my post that is above and it looks like you just need to read it slow and try to think about it what you have just read, it should click. lol ill work on it for you though george

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