well, did an estimate, and decided to post this after reading bastalker's thread about lowballers and scrubs. i agree about the quality work and the customer relations playing a major role in client retention, but, you first need to get your foot in the door. when i handed him my quote of $30 per cut, as well as the other service fees, his face lit up like a christmas tree. he said, "wow, i've been getting quotes all week, every one i got was not more than $20, some were even cheaper." we got to talking, every guy he called would not do any fert program, just mow and go for a $20 bill. i sold him on the benefit of having one company do it all, rather than one guy for fert, one guy for mowing. also gave him copies of written referels, pest license, and proof of insurence. even got my mullet cut off last week. not much else i can do. bastalker is right about client retention, but in my case, i need to at least double my client base, and fast , in order to survive, price may hold me back a bit, but i aint budging.