Writing Newspaper Ads?

Discussion in 'Business Operations' started by Mowman, Feb 23, 2002.

  1. Mowman

    Mowman LawnSite Senior Member
    Messages: 553

    What do you put in your newspaper ads to get a GOOD response. I've put ads in for the last 3 years and didn't get one call. The ads run from the middle of March til the middle of April. I think that would be the PRIME TIME to place this ad. Living where I do mowing starts about April 1st or a little later depending on the weather. Any ideas for a WINNING AD will be greatly appreciated.

  2. LawnLad

    LawnLad LawnSite Senior Member
    Messages: 738

    Post your sample... maybe you can get a few suggestions/critiques this way.
  3. Stonehenge

    Stonehenge LawnSite Bronze Member
    from Midwest
    Messages: 1,276

    I've found that newspaper ads yield poor results. I'd suggest spending marketing dollars elsewhere.
  4. Nebraska

    Nebraska LawnSite Senior Member
    Messages: 525

    Three years is a long time for no results.
  5. Tim Canavan

    Tim Canavan LawnSite Member
    from Houston
    Messages: 218

    Let's see that add!
  6. PAPS

    PAPS LawnSite Senior Member
    Messages: 404

    and get a TON of business from it... with an basic ad like this:

    - Complete Grounds Maintenance.
    - Landscape Construction.
    - Machine Work, Grading & Excavating.
    - Full Tree Service.
    For a free consultation call ****

    just that simple
  7. lbmd1

    lbmd1 LawnSite Senior Member
    Messages: 462

    Mowman, I have sent you an email regarding your post, check your box.

  8. Henry

    Henry LawnSite Senior Member
    Messages: 548

    I also run an ad in a local paper for about 4 years now and it get's us alot of work. This year I kept it in all winter and get at least 2 calls a week from it. Maybe it's a Jersey thing.
  9. Nebraska

    Nebraska LawnSite Senior Member
    Messages: 525

    Anyone willing...post a copy of your ad I am curious to see what it looks like and the size.
    If your prefer a more private sharing email it.
  10. Stonehenge

    Stonehenge LawnSite Bronze Member
    from Midwest
    Messages: 1,276

    Maybe it differs by market - around here, no landscape companies have ads in the paper, except for the ones with garden centers, where they are having specials. The other exception is newbie cos that don't know any better. :( Took me about $1500 to figure it out.

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