We started running an ad in the Service Directory of our local paper in December and have had 9 solid prospects from it, of which we've closed 4 sales who are now regular customers. The ad costs about $100/month and the 4 customers generate $200+ per month in revenue, so it's paid for itself already. We've also received a half-dozen calls for one-time, or additional service jobs, none of which I've taken. I've also received 3 calls from people looking for work, none of which I hired. I went real simple on the ad, starting with the tag line: Affordable, to make us the first listing. It reads: ...AFFORDABLE, professional lawn care. Free quotes. Our names. Our phone number... We'll run that ad a couple more months to monitor returns and then 'tweak' it as necessary. I'm always looking for good suggestions on how to improve the returns, or quality of returns, from our ad. Any suggestions?