I have a few local yellow page ads. They have been very successful for me. People say that yellow page ads are not the way to go for advertising, I disagree. Although they are a little pricy, they pay for themselves.
They can be worth there weight in gold if you apply your add right, make it stand out from others. A good amount of people look in yellow pages for a typical service, dealership ect. So yes run a add and try not to blend in with everone elses add.
I just could never see the justification of running a yp ad. Since most (VAST majority) of my business is clientele based-repeat customers anyway, there's never any need - our work is our biggest advertisement. As it is, I already give ridiculously high qoutes sometimes and STILL get accepted!Now, if we were doing something like just installations, or just sprinklers, or something like that, that is a one time deal, then I could see it. But if I want more commercial work, then I go out and bid it. If I want more residential work, then I target an area. But if I want my phone ringing off the hook everyday with people asking me questions like; "How much do you charge to mow a lawn?" then I'll run a yellow pages ad.
I agree 100%. I have not advertised in over 12 years. I have a list of people that I decline every year that is getting longer and longer. If we were in the driveway sealing, or painting, or patios/walks, that would be a different story. If you still need to advertise, how about getting flyers printed up and go around to doors and putting them on the handles. Don't hang on mailboxes, its illegal! Word of mouth should take off quickly unless you do a bad job. With yellow pages, you get the el'cheapo's not the quality jobs. Plus, my yellow pages circulate where I'd never consider driving to. My max. distance is 3 miles.
I agree with both Dixie and Runner. Why spend a wack load of money advertising to areas that you don't want to work in? I ran a YP add my first year, and now I just have the standard 'free' listing. Word of mouth and flyers works for me.
I run an ad in the yellow pages and am glad I did. I have increased my biz by at least 50% since it started running last year. The ad cost me $300.00 per month last year because I used a lot of page but now it's $13.70 per month since the new books came out and I still get calls. The difference is now I can pick and choose what I want to do and then I needed the work. For $13.70 per month I think it's the best form of advertising out there, flyers. local T.V ads, and everything else I tried wans't effective. Word of mouth worked but not fast enough when you need to secure those annual accounts before winter! I would caution against going high dollar, as long as your in there I think you'll still get a call cause people are going to shop around. You may not win every bidding battle but you can sure find out a lot about your competition! Bottom line is you get the chance to bid where you wouldn't if they did'nt see ya back there.