Is yellow page advertising worthwhile for a small timer in a crowded market? There is a big selection of landscaping and lawn maintenance, some of them (5-6) are fairly "big dogs" with BIG color ads and several others that make a strong appearance with nice color ads. When I say "big dogs" it is not just from ad strength, they are the guys with a strong presence on the road too. Which book to advertise in? I think there are 3 (maybe more) directories in my area. Pick one based on ?????? Try to pepper all 3 with small ads? Spend money on other advertising? $200 a month on one ad format is a pretty big pill to swallow right now. As of now, it's a one man show; with plans to grow to a size that I can run the show instead of working in it.