I'm considering a Yellow Pages ad for next year, but I'm a little skeptical. I want to know the good and the bad whether it is worth while. Some good things: 1.) Year long advertising. 2.) One source for potential clients. 3.) Gives a certain amount of credibility to my company. 4.) Get the phone ringing. Bad things: 1.) Price shoppers. Competitor listed right next to each other. 2.) Advertising area is too large. 3.) Expensive. More expensive ads probably get more hits. 4.) Will the phone really start ringing? 5.) One ad for the whole year (I like to run seasonal ads). 6.) I'm not always there to answer the phone, people may not leave a message. So does the good out weigh the bad. I do estimates over the phone so this will cut out unecessary visits.