yellow pages

Discussion in 'Starting a Lawn Care Business' started by cspaugh, Feb 28, 2008.

  1. cspaugh

    cspaugh LawnSite Member
    Messages: 84

    Does anyone advertise in the yellow pages? What are the costs and do you see a good return. Just trying to figure how to best spend my $$$$..Thanks
  2. AI Inc

    AI Inc LawnSite Fanatic
    Messages: 27,060

    I was in it for about 10 yrs. No one picks up a yellow pages and makes 1 call. Most seem to be shoppers, but they are serious buyers. Now I just do a line add. Before I speant about $2k a yr.
  3. DBL

    DBL LawnSite Silver Member
    Messages: 2,219

    i dont know how it is around you but the last yellow pages that came out here had to have over 250 landscapers in not getting lost in that crowd for the amount of money they want
  4. Ronniecoleman

    Ronniecoleman LawnSite Member
    Messages: 133

  5. Raven386

    Raven386 LawnSite Silver Member
    from CT
    Messages: 2,169

    I did the yellowbook. i got 1 call from it for plowing. didnt pay for the ad thats for sure. so in the end it wasnt worth the money for me.
  6. lawnpro724

    lawnpro724 LawnSite Silver Member
    Messages: 2,201

    It really depends on the area your in. Smaller areas tend to have better yellow page advertising results than larger metro areas. I advertise in all are area phone books and receive a ton of calls throughout the year and the jobs I pick up from them pay my advertising cost many times over. I advertise in many different venues and when I receive a call I always ask where they got my number so I have a good idea where to spend advertising dollars and where not to spend. #1 Yellow pages #2 Word of mouth #3 Local paper #4 flyers, doorhangers #5 Store benches
  7. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Messages: 1,775

    Yellowbook is such a joke. The per customer acquisition rate is like $170 for our industry. OUCH!...and that's if your ad is successful. Our local book seems to be doing well at around $3000 a year we get (2) 2 x 2's with color + the line listings.

    I wouldn't get rid of it if that's the answer you're looking for?
  8. hackitdown

    hackitdown LawnSite Silver Member
    Messages: 2,649

  9. P.Services

    P.Services LawnSite Fanatic
    Messages: 6,319

    waste of your money!!! dont do it!!!!!
  10. Raven386

    Raven386 LawnSite Silver Member
    from CT
    Messages: 2,169

    Id say postcards or some kind of mailers or doorhangers would yield more results than an ad in the phonebook...jmo

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