Yellow Pages

Discussion in 'Business Operations' started by Smartgene, May 18, 2002.

  1. Smartgene

    Smartgene LawnSite Member
    Messages: 62

    Stickdad mentioned the Yellow Pages. For those of you that run Yellow Pages ads, what have been your results? How much do your ads cost?
  2. KDJ

    KDJ LawnSite Senior Member
    Messages: 325

    Yellow pages will not work for me. I like my work close to home.

    The yellow pages in Central Florida will cover a radius of 50 plus miles. To add to that, there are to many shoppers and three times more LCO'S. I will pass on it.
  3. GarPA

    GarPA LawnSite Silver Member
    from PA
    Messages: 2,585

    a related cell phone is my business phone. I also have no interest in being in the yellow pages.(too many price shoppers) But Verizon will not let me list in their white pages since I'm not using Verizon services. I want my number listed just in case someone sees my truck and forgets the phone number. Will the Yellow Book list my number?? For those of you who use your cell as your biz phone how do you 'get listed? thanks
  4. HOMER

    HOMER LawnSite Gold Member
    Messages: 3,183

    I don't see how you could be listed if you didn't have phone service with them. I have to pay for a seperate business line to be in the yellow pages, once you do that it automatically puts you in the white pages.

    As for results: I've said many times the best thing I've done is advertise in the yellow pages. It works. If you have to screen callers then do it. My ad is $14.00 a month + the additional cost of the business line. One BOLD LINE WITH A NAME AND NUMBER is all I have and I get calls daily. What will eventually happen is the ad will start to work for your friends in the business as well. When you get all you can handle I start referring them to one of them. Maybe I should charge him for the referrals:confused:

    You could go through the hassle of putting out 10,000 flyers and you would still have to go through the process of price shoppers and screening calls. Sure is easier to let them find you.
  5. strickdad

    strickdad LawnSite Senior Member
    Messages: 544

    our ad is somewhat expensive... but the good news is we have tracked revenue off of this investment and as of right now it is running 80 times that of the investment. like homer said you have to screen the calls, (or you will be chasing dead end leads all day) and you will get a new rash of telemarketers calling you. will it work this well for everyone? maybe not. we reasearched this idea for 2 years before decideing to place a ad... look very closely at how your market is structured and see how well it will work for you...
  6. mikeupstNY

    mikeupstNY LawnSite Member
    Messages: 3

    Yellow pages and direct (targeted) Mail work well for me. We also run a small ad in a local news paper in April only. Its the news paper that gets the price shoppers. Starting out to be a great season if I could only hire more guys. Yellow page bill $200 mo. Direct mail pushes 50 cents per household, but we dont send them to trailer parks.
    plant on guys
  7. Southern Lawns

    Southern Lawns LawnSite Senior Member
    Messages: 259

    For 2001/2002 ending in June we had 3 calls a month from yellow. The cost was $80.00 per month for the ad. The revenue generated was double the annual ad cost. Not the best way to go IMHO. We pulled the ad this year. Word of mouth and fliers in that order!
  8. bruces

    bruces LawnSite Senior Member
    Messages: 648

    Our local yellow pages just came out this month (first of May). I am in the local book for my city and 2 adjacent cities where I want to work. Total cost is $46 per month for a three line column add.

    I have been averaging 3 to 4 calls per week the last couple of weeks and gotten 5 new jobs. Downside is they are not ideal in terms of locations, but not too bad.

    It definitely seems to be paying off, not all just price shoppers.

    I would definitely do it again.
  9. SprinklerGuy

    SprinklerGuy LawnSite Bronze Member
    Messages: 1,778

    550 per month for 3 yellow pages in our area........this year it has quadrupled it's cost in business.

    These people will continue to buy from us also.....great potential....worst thing about yellowpages is that you aren't the only one they call and sometimes they are just kicking tires.

    Also, if you cannot get to them right away, they may go right to the next guy in line....but so far we are very happy

    I will evaluate and at the end of the year decide whether or not to pull the ad.
  10. Dennis E.

    Dennis E. LawnSite Senior Member
    Messages: 349

    Thats all we have. Our name in bold print with the phone #. It's included as a part of our business phone. Does not cost us very much. They pushed for us to put in a small block ad. Too expensive IMO. That attracts all the tire kickers here. I get maybe one call per month.
    All of our new business comes from referrals. Kinda' keeps everything in our local area. We've been fortunate with around a 10% boost every year with little or no drop-off.
    (knock on wood):D

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