While I mainly concentrate on direct mail at the beginning of the year I did try a small fall seeding campaign last year. It wasn't very successful, but chalked it up to a branding mailing. I'm really trying to grow and considered this idea. Maybe a card with part showing example of aeration/seeding and then another showing a warm season lawn that had been treated with fall pre/not treated(hoping to show a nice clean dormant lawn vs one with henbit, poa, etc). While I condon onetime apps it is part of my business. Hope I can upsale and get a season long customer, although it may be wrong time considering this is the last app of the year. So what if anything do you plan to do? Would love to hear some ideas.