I have been working on some ideas for several months. I want to get in, but I want to do it right. I am now ready to take the jump and drop the money for the right equipment. Some background on my community. I live in a nice middle-class community in Texas that requires year-round service. 21,000+ single family households. In my division there are 1600 homes all within 2 mile radius. All of these homes are less than 5 years old. These homes are split between 16 neighborhoods. Desired Equipment: 12' landscape trailer with 4' walls 36" walk-behind..... undecided brand 21" Craftsman walk-behind....... my current mower stick edger.... probably echo trimmer...... probably echo backpack blower..... again probably echo misc hand tools My goal is 60 accounts in the immediate area and this immediate area only averaging $25 per cut. That would total $1500 per week. I know many of you think of this as the Wal-Mart theory and not realistic. If you see a realistic flaw in this with constructive criticism, let me know and help me out. Here is my idea on gaining these accounts. I have had some great experience with running small business's. This is my first run at the LCO business. My original plan was to do postcard mailers to all 1600 homes. the USPS cost would be $675 plus $250 for the mailer and the time to address each mailer. I know that there are options to do mass mailers, but I want to focus on this specific small area right now. Instead of mailing I am going to hand deliver these to the doors with the help of my wife and 2 kids. An incentive that I am planning is a $25 gift card immediately delivered at the "scheduling" of service. I initially said Home Depot, but my wife said I should consider Target in order to target the housewives that we all know make the decisions like that around the house. And what woman doesn't want a "free" $25 gift card to Target which is right around the corner. I think that I offer both and purchase at a 70/30 split to start off. I plan to offer this to the first 60 costumers. But heck, I am willing to give it to EVERY customer if thats what gets the sale. My wife had a concern about people receiving the card and than canceling the service. My way around this is to give it to the with the "scheduling" of service. I am not to worried about losing money on this because one cut covers the immediate cost of the gift card. Anyhow, tell me what you think. Good, bad or in-different. I am very interested in your thoughts. Im sure its not fool proof, but I want to make it the best I can. Thanks for taking the time to read this and hopefully participating in the future success of my business.