ZairMail - Direct Mail Marketing

Discussion in 'Business Operations' started by naturescaretaker, Sep 9, 2004.

  1. naturescaretaker

    naturescaretaker LawnSite Senior Member
    Messages: 854

    Has anyone had success with direct mail marketing? There is a company called that looks like they have a nice program and cheap too. They have post cards for the green industry and I can buy a mail list that is very targeted. Has anyone used them? How much success have you had with direct mailings and what was the return volume on the letters that went out.

  2. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Messages: 4,771

    I sent out 5000 postcards last spring. I received around 5 new lawns and about 10 other onetime jobs like overseeding and dethatching. I expected more, but could have been worse. I had a postcard designed, the mailing list, the print and mailed for just under $2000. Next year I think I will try neighboorhood newsletters. For around $550 I could have the same 5000 postcards printed and inserted into newsletters. So for the same $2000 dollars I could hit 20,000 homes instead of 5000. As far as the response rate goes, most will say between 1% and 3%....I received about 1/2%.
  3. MacLawnCo

    MacLawnCo LawnSite Bronze Member
    Messages: 1,847

    most of the time, good and cheap dont go well in the same sentence
  4. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,040

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