These Stihl guys who admit they have no knowledge of the product and then go on to say ECHO is cutting corners and pushing Home Depot sales more than their independent dealer sales are full of crap. Where do they get their information?
Any respectable corporation is going to get sales increases from wherever they can and does not favor one customer over another. You have to increase sales if you are going to increase profits and keep the shareholders happy. If the shareholders are not happy, people lose their jobs.
ECHO continues to always strive to build a better product, putting tons of money into research and development, that is why all their machines have the highest durability rating you can get from the EPA (category C / 300 hours). Their philosophy is if you build it they will come. Stihl builds an ok product, but they have many products with the lowest durability rating of category C (50 hours), like Husqvarna. Just look at the label on the units. Stihl spends a ton of money on advertising, just like Husqvarna. When is the last time you saw an ad for ECHO? The cost of all those ads is in the price of the product.
The new PPT-265 is a little shorter (about 7 inches) than the old PPT-260, making it a little easier to fit in the back of trucks and trailers. If you take the bar and chain off the new PPT-265 (which takes a couple minutes), it will fit in the back of a standard sized pickup now.
Also, the new PPT-265 has the Power Boost Vortex engine, which puts out 10% more power than the old engine on the PPT-260. The shaft has be re-engineered to make them easier to service. As far as the price goes, that is up to the dealer.