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My experience with Lawnstarter

96K views 24 replies 10 participants last post by  Mike_LS  
#1 · (Edited)
For anyone not familiar, Lawnstarter is a 'tech' company who is looking to simplify lawn mowing. A potential customer goes to their website, enters in their address and information, then gets an instant quote online. If they want to sign up, they enter their credit card number and select the date they want the service to start. Done.

From the contractors side, we get a text alert and email saying a job is available. We log into our account and 'claim' the job. It tells the name, address, date it needs to be done and how much the job pays. So once I claim the job, it goes into a calendar to show me all the jobs I have for the day, as well as a button you can click to optimize your route. As for paying you, it's direct deposit to your back account. To sign up as a contractor, you have to be a legit company (EIN) with proof of insurance. They prescreen you before you can sign up to weed out the fly by nighters. There is a few more bits and pieces, but this is the overall thing in a nutshell.

The major issue I found with them is their relaxed policies. Time and time again I'd talked about policies, but this company has failed in every way. For example:

Q: What if I'm not home?
A: You don't need to be home for us to mow your lawn (though try not to lock us out of the back yard). You'll know your lawn was mowed because we send notifications upon completion (not to mention that you'll notice the immaculate quality of your yard once we're finished).

Try not to lock us out of the back yard??? How about " We can't service your lawn if your fence is locked". The policy for overgrown lawns is crazy too. If the lawn is between 6 inches and a foot, they will pay you double the price of the lawn. Pretty cheap if you ask me. Anything over a foot and they want you to submit a quote to them how much it will be so they can ask the customer. Anytime there is a problem, you can call the 'help desk' and they will talk you through it.

This was my first day and ohhhhh brother was it frustrating. I had 7 lawns, should have taken me 3 hours to do them all. Here is what happened.

Lawn 1. Dog was in the back yard, I called the help desk. They asked if I knocked on the door, I said yes that no one was home. They advised me to try to contact the customer via a chat form on their website, and wait to hear from them. I told the guy no, I'm not waiting, and moving on to the next lawn. This lawn is rescheduled for next week when I'm in the area again.

Lawn 2. I noticed a realtor lock on the door but no For Sale sign. I googled the address, the house is foreclosed and has been for a while. Great, squatters are living in there. They were in the process of removing and replacing the door so the realtor lock wouldn't be there. The grass in the back was over 3' and trees growing. I again called the help desk and told them. The help desk guy kept telling me I get paid extra for mowing overgrown lawns and that I should mow it. I finally told him I will not be taking a $7k machine on a crap property and I refuse to mow it. He said he understood and said he would assign it to another provider and I wouldn't have to deal with it.

Lawn 3. This was overgrown a little over a foot. At this point I was pissed. I've wasted enough time and gas driving around I need to recoup some of my money. I took a picture of the overgrowth so I could get paid double the price. I mowed it, it looked horrible when I finished, but I followed their policies. I would have charged the customer over $200 to clean it up, Lawnstarer paid me about $70 and their policy is not to bag the clippings. Fair enough, I left the hay in the hay field.

Lawn 4. Overgrown in the back yard, I did the same as the previous house. Took a picture and sent it in to get paid double. I mowed it anyway and left the clumps as per policy.

Lawn 5. Too overgrown for me, I sent a picture and told them I wasn't mowing it.

Lawn 6. A little overgrown in the back yard, but I mowed it anyway. Again, clumps were left.

Lawn 7. Too overgrown for me, I sent a picture and told them I wasn't mowing it.

What should have taken me 3 hours took me 6. Of the 7 scheduled lawns I only mowed 3. Between the phone calls with the help desk and walking the properties prior to mowing, it took much longer than I thought it should have. Like Lawn 2 for example, was a townhouse. The front yard was cut, but the back was a jungle. I walked around back before taking any equipment off the truck so I could see the condition before I potentially gave them a free front lawn cut.

My advice for anyone looking to become a contractor with them: don't expect much. The only reason I signed up is because maintenance work is slow and I'm sitting around. I have the equipment to get it done, so why not mow a few. If it continues to be as big of a headache as it was today, I don't think I'll contract for them anymore. Lawnstarter has a lot of learning to do from the mowing side of the business and I don't think they are quite 'there' yet.
 
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#3 · (Edited)
Here are a few updates:

In their welcome manual they make you read as part of their quiz when you sign up, it said any lawns over a foot you didn't have to mow, and if you have the equipment, you can submit a quote to mow it. So as I saw the lawns over 2', I would email Lawnstarter and let them know it was too overgrown and I didn't have equipment to mow it. I followed their policy to a 'T'. I got an email back after a few times of doing this and saying my account is suspended "because I'm making it too hard on them to find a new provider for the customers". After a back and forth battle and me stating my side of the argument, they decided to reinstate me.

Fast forward a few weeks, as the customers came in, I would move them around on my calendar and 'reschedule' them according to when I was in that area. Then, I noticed I wasn't getting notices anymore, so I called to see what was going on. The only answer they gave me was sales have been slow. I explained to them I'm still busy and getting new sign ups, but how are they not? After about 2 or 3 weeks, I got a phone call from a guy at Lawnstarter who introduced himself as my account manager. I asked him the same question- why I'm not getting anymore jobs. It turns out, as I rescheduled jobs, it's frowned upon and apparently you aren't allowed to do that-which they never told me. I did it so much that they suspended my account again. They also said I had too many complaints and my review's averaged 3.4 stars out of 5. At this point I'm pissed.

So I wrote this email:

Thanks for unpausing my account. I do have a few questions because things don't seem to be communicated to me.

-With uneven mowing, this is when the lawns are overgrown. I do my best to mow them, but it does take another mowing or 2 to get them in better shape. Am I expected to double/triple/quadruple cut these overgrown lawns? Will I be compensated for this? I was under the impression your staff was notifying the customers that it would take a few cuts, so I'm not sure why my 'review score' would take a hit for that.

-With edging, am I to maintain the current edge? Or do I have spend the time making a new edge for them? If the edge hasn't been kept up in a few years, it could take me several hours to edge and clean up the debris. Like, for example, 1234 Main st didn't have an edge at all and hadn't been kept up in years. I got a bad review because I tried to at least clean it up for them. If I have to create a new edge for them because it's been so long, will I get compensated for that as well?

I understand your review process and how it works. It makes total sense, especially when you sub out to companies that you've never seen them perform any work. But it's hard for me to understand how these reviews count against me when some situations are out of my control and I'm not being compensated for them and only following your policies. Like these for example:

555 North Ave- this lawn was overgrown. I did the best I could to mow it, but it left clumps and clippings everywhere. I'm sure I got a bad review from them. It is also my understanding they have used 5 other providers from you guys- which is pretty clear they are unhappy in general. Your policy is not to bag, so I didn't. I don't even own bags because my employees don't bag our customers lawns either.

2222 East Ave- this lawn stood about 2' in the back yard. I did the best I could, but again, the clippings and clumps were left. The customer complained and canceled the service, but again, it's an overgrown lawn issue, same as 555 North Ave.

1111 South Ave- the edging hasn't been done in years (as a guess I'd say around 5?) Part of her complaint stated the edging wasn't done, which I tried to clean her edging up as well. She also mentioned I didn't walk around her property and trim spots sticking up although there was actually no grass there. Am I to walk the property and trim random weeds sticking out where there is no grass?

66666 West Ave- this customer quit after 1 mowing. She said it was uneven and gave me a bad review. I have a picture of the mowing to show it wasn't uneven. Sounded like she just wanted her lawn cut for $19 and cancel the service.

I guess any clarification from you would be best. This is the 2nd time you've suspended me when things were not even communicated to me.

I got an email back basically saying I need to over communicate to them so these types of things won't affect my reviews. FYI- the customer reviews your job after every cut. As for edging, they didn't have an answer for me and didn't have a policy. One customer service rep told me over the phone that the houses in Texas don't have asphalt driveways so they can all be edged. I explained that it may be like that where she lives, but every area is different.

After that whole debacle, my account hasn't been suspended again (yet). I over communicate EVERY issue. My latest issue was a customer wanted me to return and mow a portion of their property that didn't belong to them. Lawnstarter asked if I could do it and when I could go back, so I said I could and completed it the next day. I never got paid for going back (this happened last week) so I'm currently on strike until they pay me. I think it's only $5, but it's the principle!

So far, my experience has been poor. Lawnstarter needs to stop treating the contractors like garbage and work more with them rather than against them. Like I mentioned above about their policies, it seems like they got their butts handed to them this year by their lack of policies. They changed some things here and there- for example they won't take overgrown lawns anymore. But they still have a long way to go. My churn rate with them is sitting around 38% and I've only been a contractor with them for about a month and a half. I've had 4 customers sign up and quit before the first mowing was even done.
 
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#4 ·
Seems to be more aggravation than its worth. Take your time and money and put it into advertising, refining your web presence or whatever for yourself (not lawnstarter).

Some people think June is a good time to pick up new jobs and I have picked up a 3 this season, but most of them are crap lawns, cheap slow/no payers, ridiculously high grass and some of the most difficult people to please. I'd much rather have a call in February from someone who is actually concerned about their lawn for the upcoming season; than one who can't figure out why their lawn guy who was cutting their $60 yard for $35 and getting *****ed at the whole time won't come back.
 
#5 ·
Seems to be more aggravation than its worth. Take your time and money and put it into advertising, refining your web presence or whatever for yourself (not lawnstarter).

Some people think June is a good time to pick up new jobs and I have picked up a 3 this season, but most of them are crap lawns, cheap slow/no payers, ridiculously high grass and some of the most difficult people to please. I'd much rather have a call in February from someone who is actually concerned about their lawn for the upcoming season; than one who can't figure out why their lawn guy who was cutting their $60 yard for $35 and getting *****ed at the whole time won't come back.
It is aggravating, but there are 2 reasons why I'm doing it.

1. I don't have much else to do, summer is the slowest time of the growing year. So why not go make some extra cash?

2. I can try to convert their customers to my customers for next year.

If I were to start a business and rely heavily on them to help build my business, I'd quickly be closing my doors. I'm not a solo op, and I have the equipment already, so why not pick up a few lawns for myself?
 
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#6 ·
I have nothing against making extra cash, but 3 yards in 6 hours, drive time and gas spent to lawns you can't do, and your time (which is worth something) spent emailing these people doesn't sound all that appealing or productive.

As far as trying to convert customers, most of them don't sound like people you would want to start with (I am sure there are exceptions). Businesses like this are out for one thing and that is profit for themselves.

My only point and then I'll hush, is I think you would be better off spending your time and resources trying to build a rapport with quality customers who want a quality job and will pay a decent and fair wage. Instead of wearing out your back and equipment cutting 4 week growth lawns for some cheap sob who could care less about anything but price and who wouldn't have anything good to say if you cut it for free twice.

If you do continue to work with lawnstarter, good luck and I hope it goes well for you.
 
#7 ·
I have nothing against making extra cash, but 3 yards in 6 hours, drive time and gas spent to lawns you can't do, and your time (which is worth something) spent emailing these people doesn't sound all that appealing or productive.

As far as trying to convert customers, most of them don't sound like people you would want to start with (I am sure there are exceptions). Businesses like this are out for one thing and that is profit for themselves.

My only point and then I'll hush, is I think you would be better off spending your time and resources trying to build a rapport with quality customers who want a quality job and will pay a decent and fair wage. Instead of wearing out your back and equipment cutting 4 week growth lawns for some cheap sob who could care less about anything but price and who wouldn't have anything good to say if you cut it for free twice.

If you do continue to work with lawnstarter, good luck and I hope it goes well for you.
Thanks, I appreciate it.

I'm going to hang in there a bit longer, right now I dedicate maybe 10 hours a week and pocket $1200 a month from them.
 
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#8 ·
Hey Grassmonkey,
Hate to hear you're having issues with Lawnstarter, I've been using it up here in Charlotte.. and I like it, it generates around $350-400 extra income per week for me.
The biggest issue with them that I've seen is their super low priced bi-weekly mowing rates; I don't take these jobs but I'm just annoyed by rates like $32/bi-weekly ??? what the heck is that about.
I've told them numerous times that their rates are under priced; the most I've gotten paid out on any mowing is $56/bi-weekly (not sure why it was that high.. but I'm happy to do the tiny front yard for that rate.
 
#9 ·
Hey Grassmonkey,
Hate to hear you're having issues with Lawnstarter, I've been using it up here in Charlotte.. and I like it, it generates around $350-400 extra income per week for me.
The biggest issue with them that I've seen is their super low priced bi-weekly mowing rates; I don't take these jobs but I'm just annoyed by rates like $32/bi-weekly ??? what the heck is that about.
I've told them numerous times that their rates are under priced; the most I've gotten paid out on any mowing is $56/bi-weekly (not sure why it was that high.. but I'm happy to do the tiny front yard for that rate.
Now that you mention it, their pricing is pretty screwed up here. For townhouses, they pay me more than what I charge! But from there, it doesn't seem like there is any logic to their pricing system.

I do have a few good accounts, one is a weekly at $60, takes me 45 minutes. Not great money for me, but it's not bad either considering I only mow- I don't do the billing, advertising, customer service, etc since Lawnstarter does all of it.

Are you getting a lot of customers quit? How long have you used them?
 
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#10 ·
Well, after my conversations with them today, I finally reached my limit and pulled the plug.


I really wanted to make it work, the extra income was great, but the drama/problems with them was just too much.
 
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#11 ·
For townhouses, they pay me more than what I charge!
Perhaps you are not charging enough? I mean Lawnstarter is paying you from what they charge the customer, so the customer is actually paying Lawnstarter more money.

Call me crazy but after reading your post last night I decided I might sign up with them just to get me started and get my name out there. But I will only be able to pick up bi-weekly customers as my FT work schedule changes each week. I'll try them for about 2 months maybe.
 
#12 ·
LOL no, lawnstarter prices here are crazy. I often wonder if customers are negotiating prices with them. I know they have a deal on facebook where the first mowing is only $19. Of course I had a few who paid the $19 for the first mowing and quit right after. Honestly, I do biweekly townhouses for $26, Lawnstarter paid me $30.40. But a single family home with a total property size of 5,000 sqft they also pay $30.40.:confused: There was one today for $76 a week, but the property was smaller than one they pay me $60 a week for. :dizzy:

So back up to them owing me $, I rescheduled the jobs I had yesterday and as part of the rescheduling, I wrote that I can't mow anymore until I get what was owed to me. Apparently that goes directly to the customers (there were only 2). One saw it and quit the service. Then, today, I got an email from a Lawnstarter staff "please be aware that talking this way to your customers about the company that gave you those customers probably doesn't fare well for your account in the future." To sum up my entire experience, Lawnstarter thinks we, the LCO's, need them. Good luck with them, tread lightly, and make sure you do the jobs on the days they are scheduled or they will suspend your account.
 
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#14 ·
how long did it take you to start getting jobs?

i just recently signed up and got my account activated.

i figured that it won't kill to have it. i am paying for the equipment weather i have 40 lawns, or i have 100. so why not?

here their average price is around $40 a mow. lawn starter charges 38, then they take their cut. i get $31.40 of that. not exactly the best, but i am solo, so to pick up 10-15 will be great. once i am in the area of the new clients ill just pass out door hangers to the neighbors. it won't kill me.

But i do have some concerns going forward about some minors things. we shall see how it works out.
 
#15 ·
how long did it take you to start getting jobs?

i just recently signed up and got my account activated.

i figured that it won't kill to have it. i am paying for the equipment weather i have 40 lawns, or i have 100. so why not?

here their average price is around $40 a mow. lawn starter charges 38, then they take their cut. i get $31.40 of that. not exactly the best, but i am solo, so to pick up 10-15 will be great. once i am in the area of the new clients ill just pass out door hangers to the neighbors. it won't kill me.

But i do have some concerns going forward about some minors things. we shall see how it works out.
It honestly took me just a few hours to start getting jobs. But I live in a large metro area. You'll get a text sent to you when a job becomes available.

I had the same intentions of you when it came to passing out flyers. It just so happened I never got around to it since I terminated all services with them within 2 months.
 
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#16 ·
where are you located at? nc? or md? i am in northern va so its very populated. then again it is summer time, where you started in the spring.

its been two days and i haven't gotten any txt messages.

one of my concerns is after a couple yards done, you get priority in the area. so if there are 1-2 other contractors serving my area, they get priority, so what ever they don't want i would get the crap ones to start with.
 
#18 ·
It's worth signing up, Lawnstarter doesn't have much of a downside once you figure out how to use it properly. You have to be insured, have your EIN, etc.. if you've got that then do it. for a part timer i can't see a down side, like you said you'll be getting your name out there
 
#20 ·
I think I know why it was $76- because other contractors were turning it down.

I saw the notes to the customer- she was demanding diagonal cuts in the front and back yard. She was also adamant about a straight edging on her driveway, she would unlock her fence when we got there, and it had to be mowed in the afternoon. Every red flag stood out when I was reading these things, so I went by the house to look. The guy doing the lawn is a current Lawnstarter contractor who just got 'fired' from the customer. The guy was double mowing, edging flower beds, tree rings, etc. He really did do a bangin job. The ladies driveway is asphalt, so it can't be edged in a straight line. Also, her back yard would have been really tough to go diagonal.

When I talked to Lawnstarter, they were upset I wouldn't take it. I explained to them we've been mowing since April 1, and I'm willing to bet this lady has already gone through 5 or 6 companies. Also, by looking at the current cut, I know this lady won't ever be satisfied- I'll get a bad review- and my account will be suspended again. The Lawnstarter rep agreed and we hung up.

20 minutes later, another Lawnstarter guy called me and wanted to know why I wouldn't mow the ladies property. He was sort of rude at first, I told him go talk to his coworker who I just spoke with. These people sit in the same office, yet they never talk to eachother.

Oh- on a side note- the conversation feature they have so you can chat with the customers, they monitor it, so just watch what you say. If you say anything at all bad about Lawnstarter or going with someone else other than Lawnstarter, they get all pissy and send you nasty emails.
 
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#21 ·
I did work for a similar service a few years ago. The way it was set up was very friendly to the contractor but it just didn't market well in my area. In the other cities it was in it did very well. I personally wouldn't deal with this company based on the first post in this thread.
 
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#22 ·
Thabks for the dinner time entertainment.

Here's their problem: the company is run by start up geeks not lawn mowing guys. This is why you and I see success with the online business model. We learned the problems and made policies to avoid them. Also where they went wrong in my opinion is entering too many markets. They should be creating personal relationships with the contractors and using as few as possible. Makes me want to beat them. Hell we may have more customers than them. I still only got 3 jobs and one was cancelled within 10 minutes. Other one is good and third one starts next week. Also they are only going to get newbies who will put up with more crap. I'll tell you this if one of my customers wanted diagonal lines and demanded it they wouldn't be a customer.
 
#24 ·
Hi,

My name is Ryan, and I’m one of the guys that helped start LawnStarter.

We didn’t start LawnStarter it cause we wanted to build a tech company. We started it because a friend was starting up an LCO, and didn’t have any great ways to scale rapidly, while providing a modern customer experience. As we were working with him, we realized there was a broader opportunity.

To this day, we have a mantra here: help the provider win.

We know we need LCOs more than they need us, and in the case where the interests of the customer and provider collide, we tend to lean towards that of the provider.

As far as a few things go:

1 - Pricing: We try and set our pricing at market rate for an area, and in cases where we get it wrong, we rely on provider feedback to correct it.

Additionally, we only send providers jobs in their service areas, and are working on technology to improve every service providers’ route density on a super granular level. It is not advisable to expand your service area in order to get more jobs, as your drive time will slowly become unmanageable. The most successful providers keep only a handful of zip codes.


2 - Feedback: If something isn’t going well, I’d prefer you voice that to us. Perhaps it’s something we need to fix (nobody’s perfect), or maybe the relationship isn’t a good fit and we should part as friends. We’d much prefer this to a provider being unhappy, and would certainly prefer it to speaking negatively about us to our customers.


3 - Are we just tech geeks? No, multiple people in the company have experience as contractors, and we've sought out advice from some of the industry's leaders as well. I personally have not run an LCO, but I have plenty of experience doing grounds and facilities maintenance in-house, and also did turf management for a golf course. Again, our mission is to help the provider win. All the tech in the world means nothing if we can’t make that happen.
 
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