This seed is coated with various types of beneficial endo-mycorrhizal fungi as a means to help the newly-germinated seed hopefully gain a better root interface with the soil, so that it will be able to pick up nutrients more efficiently over time, and be more water-efficient, etc.
I've been using endo-mycorr in my grow-ins for about 3 years now, but I wouldn't buy overpriced 'treated' seed. That stuff is really meant to be focused toward the retail market.
I instead buy (in bulk quantities) a product called MycoGrow Hydro, and apply it to the finished seed bed using water that's been cleared of chlorine, fluoride, and other municipal nasties.
Here's the site that I use:
http://www.fungi.com/mycogrow/index.html
The key thing about using beneficial fungi in turf or in the landscape is that you have to
feed them!:waving:
And... "feeding them"... doesn't imply the use of atmosphere or mine-derived fertilizers! :laugh: As a matter of fact, a constant barrage of lawn chemicals and/or fertilizers onto seed treated with beneficial spores would most certainly negate any positive result over time.
(Why doesn't Pennington or Scotts say anything about this? Beats me! They probably think people will get scared away with...."too much information".:laugh
Feeding these spores calls for a long-term program that would include practices like the application of semi-decomposed vegetable proteins (compost), or regular feedings with high protein products such as corn gluten, corn meal, soybean meal, cotton seed meal, etc.
Little did you know it, but you stumbled upon an organic forum topic....:waving: