Evergreens will not tolerate hard pruning. Trimming them back hard will generally kill or disfigure them. They only grow back from existing growth. They will not (usually) grow new shoots, so be very careful with conifers.
Many deciduous shrubs will take hard pruning. Cotoneaster, caragana, lilacs, mock orange, spirea, potentilla can usually be taken straight down to the ground in a dormant period. If the shrubs are in poor health, and the customer does not mind if they do die, this may be the fastest method for rejuvenation. A longer term and safer method is to do a three year plan for the shrubs. The first year remove all dead, crossing, diseased twigs, and approximately one third of all remaining twigs (This has to be balanced with how much was taken off with crossing stuff, only remove about one third live material total.) The second year, remove another one third of the old growth (evenly throughout the plant), new shoots should have started growing as well, try to make sure that these do not have competition from the old growth. Third year remove all remaining old growth. This process works very well, and does not stress the plant as much as the total chop method. New vigorous growth will happen, which can then be put onto a regular pruning program to keep the shrubs the size and shape desired. And of course all of this can be done in the off season!
Hope this helps.
Alan