I am considering changing my business name.
When I selected my current name I had no plans of being more than a skid steer service. Now 13 years later, I think the name is more of a hinderence and it does not reflect our scope of work any longer. I think the name pigeon holes me into a certain type of project. I am curious what others might think. Although it fluctuates, landscaping is problably 25% of gross money, excavation and demo makes up the rest. I advertise more heavily in landscaping sections of the yellow pages as the excavation is tied to contractors rather than residential customers.
I am considering something like "K2 Excavation" or perhaps "K2 Dirtworks"
Any thoughts of how to make the transition, potential names and thoughts on necessity are appreciated.
When I selected my current name I had no plans of being more than a skid steer service. Now 13 years later, I think the name is more of a hinderence and it does not reflect our scope of work any longer. I think the name pigeon holes me into a certain type of project. I am curious what others might think. Although it fluctuates, landscaping is problably 25% of gross money, excavation and demo makes up the rest. I advertise more heavily in landscaping sections of the yellow pages as the excavation is tied to contractors rather than residential customers.
I am considering something like "K2 Excavation" or perhaps "K2 Dirtworks"
Any thoughts of how to make the transition, potential names and thoughts on necessity are appreciated.