good luck with it. we ran the money mailer ad 2 years ago hands down worst advertising we did. For the money ur better off handing out 10,000 fliers or postcards to houses that u wanna target.Try the local newspaper. Everyone that called were the cheapest people i ever gave estimates to.

 

What is the cost?

 

I paid around $800 a mailing which is for one month. they re sent out every month around the 4th i think.

 

One mailing cost $800? How many houses?

 

I think it was 10,000.

 

Wow.

LushGreen, Is that what they are charging you?

 

I am paying $275 per 10,000. Everything costs more above the bridge.

 

That is a great looking ad. I hope you DO do well. However, I must say,...the bit about the free fert. ap is a bit too much. Sometimes, if you put a gimmick in there, and it is too extreme sounding, it can actually do the opposite and work against you by scaring people away. And yes,...a fert. ap, though not costing that much, might screw other things up with them, as if they have another fert. service, this keeps this offer totally worthless. Now, if you doing fert. aps and ONLY fert. aps, then that would be a different story. It does have some pluses to it, though.

 

Done it once, Key word "ONES".............Mistake.................save ur money

 

i like the money mailer ads- i throw them in my kid's hamster cage and they become stuffing. otherwise, i can't remember what any of them were advertising. good luck though man.

 

Runner - I am changing the offer, The artist put that in as a defult coupon because I had not specified an offer yet. I may go with a free mowing with a yearly contract.

I know some people have had bad luck with this, but I am going to try it. I am commiting to 20,000 homes, and it will cost me a total of $550. It's not the end of the world if it doesn't work. I am also doing door hangers and newspaper ads, and I'm sure I'll get a few from word of mouth.

I wanted to give it a try, because in my area it seems to be really popular. There are certain companys that I do business with locally that have money mailer ads and seem to do very well with it.

I'll let you know what kind of response I get, I have 10,000 going out mid march, and 10,000 going out mid april.

Thanks for the reply's guys:usflag:

 

How did it work out.

 

GREAT looking ad

 

That's a really first rate flier. Good luck.

 

Hey Guys,
I had forgotten that I had posted this before the season started. I had pretty decent results from the ad. I picked up 6 new clients for mow and go, 2 fert and squirt customers, 2 customers that want mowing, fertilizing, aerating and overseeding, and a couple of small mulch jobs.

It doesn't sound like a lot, but to put it into perspective.... The six mow ingclients if they stay for the season will net $4992, the fert and squirts $600, The full service $2514. This is after deducting for the free mowing and free application.

That brings in around $8000 off of an $825 investment (I went 30,000 homes instead of 20,000)

The stipulation for my coupons were that the 10th mowing was free, and the last fert application was free (I do a minimum of 5 per season, and try to upsell more).


I am happy with the results, and I will probrably do this again next season

 

Well that's a nice looking card, and you got some results.

But 10 accounts from 30K cards for 800 bucks?

I realize the total return on investment might sound good, but you can probably get BETTER results by passing out a couple thousand flyers and spend a LOT less than that.

I looked pretty hard at the direct mailing thing. Problem is, that they wanted to shrink-wrap my card with about a dozen others. The vast majority of them will end up in the trash without even getting opened. At least with a flyer, the homeowner will actually glance at it before throwing it away, lol.

 

It is true that I would not rely solely on this form of advertising, I also do fliers, newspaper, phone book, and am looking at a testing a local A.M. radio station.

The 10 clients that I gained could stay with me for years. I am much better off having done the advertising than without it. If I had not done it, I would have 10 less clients this year.